Our purpose
Here is our marketing strategy. The What, Why, for Who and How of our website!
Meet Lucas!
Just like you, Lucas is the typical user that would find exactly what he is looking for on our online media The Unsperficials!
Lucas is a 26 years old student in urban mobility and doing his apprenticeship at TfL (Transport for London) in the Sustainability Department. He is deeply concerned about sustainability and tries to implement some change at a personal and professional level. He is curious, open-minded and loves to travel abroad to discover new cultures while trying to be conscious about his carbon footprint. He is aware of worldnews, has social media accounts but doesn’t post any content, reads journals online.
And just like you, Lucas is having trouble finding all the information he needs on sustainable urban mobility for his work and research for his master’s thesis… This is why we created this media The Unspureficials!
What?
The Unsuperficials is a media curating initiatives about sustainable transformations in urban mobility in european cities. It is a media with in-depth content realised by our team: articles, investigations, data, interviews, infographics ..
Why?
Our purpose is to gather initiatives to provide verified information and fresh data to our target in order for them to complete their research and work missions.
How?
To target our audience, we will use different means that speak to them and where they will be most likely to be attentive:
- Social media communication: On LinkedIn and Insgtagram, where our target is the most present, we will have our own accounts and also do partnerships with influent content creators and accounts in the field of sustainability.
- School brochures and societies: We will focus on specialized school and societies from bigger schools but focused on sustainability.
- Featuring in specialized magazines: Focusing on the topics of sustainability and urban mobility/planning (The Urbanist, Monocle, Dezeen’s transport section)
- Partnership with the cities cited on the website and in tourism office
- Monthly newsletter: We will send a monthly newsletter regrouping our new data and article and presenting the ongoing cases we are working on.
- Remote webinars and roundtables for debate: We will invite sepcialists, politicians, influenceurs, researchers… to come and debate on specific topics related to sustainability and urban mobility.